[The Quest to Become OFFICIAL]
Greetings! My name is Vixie Rayna, and this is my first post as contributor for [SL] Blogger Support. I’m very excited to join this fantastic group to share tips and enjoy more of our fabulous community.
My first post will address one of the most common questions I’m asked, “How do you become an Official Blogger for X Brand or Event Y?” In my experience, I’ve been very blessed to be recruited or asked personally to become a blogger for different brands or events. I assume that this is most likely the way the majority of official bloggers are found. Although, it’s not the only way to be considered. So the quest to become OFFICIAL begins…
As a PR/Marketing Manager for several brands, I receive blogger applications daily. Honestly, more than 99% of them are trashed. You may think this wrong but in fact it’s because they send an unsolicited, poorly written and impersonal blanket notecard. And while it’s a very complicated topic and there are no guarantees for success, I want to share TIPS on standing out in a SEA of people sending blanket notecards requesting to be an official blogger.
What is a blanket notecard? *Digs through the trash pile of her inventory*
“Hello! 🙂 I’m interested in your store, you do really nice stuff and i’d like to blog for you. I make three/five posts a week. My blog is about a 1 year old. It’s syndicated to feeds http://www.bloggingsl.net, http://bloggingsecondlife.wordpress.com/, http://bloggingsl.net/, http://fashionfeedofsl.com/, http://www.gridsyndicate.com/, http://iheartsl.com/ http://www.sluniverse.com/feedme/
Here is my blog – xxx
Hope you’ll like my work.
To contact with me: xxx”
This is an actual notecard a blogger sent unsolicited to me requesting to be added to a blogger pool. I’m NOT actually sure which designer she was requesting as I represent THREE different brands. If someone cannot take the time to PERSONALIZE a request, why should anyone believe you’d make a good representative for their brand?
You need to THINK like an Event Organizer or Designer when you send a request. Why you ask? Well, let’s be frank. They probably receive 10+ requests daily to become a blogger for their brand/event. You may think you DESERVE to be added to their blogger pool but really, just like in real life you need to stand out. A blanket notecard is not a way to have anyone jumping to accept you.
Be sure to STAND out. How you may ask? Well, this part is EASY! You should HIGHLIGHT the work you’ve done specific to THEIR brand or event. If you are such a fan and have been a supportive customer, you want to showcase how you would be a good representative. Before you begin you need to do your homework! Be kind and respect their rules! If they are not currently accepting blogger applications, then DO NOT send a notecard. Not sure of their policy? Then check the designer/event organizer’s profile, in most cases they address this issue. As you can see from Sophia Harlow’s profile as PR Manager and Social Media for Collabor88 she is responsible for reviewing blogger requests. From her pick it clearly states they are not looking at this time. Do your homework first! Check profiles. Be respectful and do not submit a request.
If you have checked the profiles and believe you have the all clear to proceed, now it’s time to create a notecard with your request. 1. Provide exact links to your Flickr, Blog, Facebook, Pinterest, Plurk with specific posts featuring their brand. 2. Use proper grammar. 3. Most blogs are in English but it’s AWESOME if you are multilingual . Be sure to highlight the languages you speak – this is a great selling point! 4. Highlight your history briefly. Be succint and to the point. 5. Submit the notecard to the correct person. Again, following directions is important!
“Hi, Vixie Rayna – PR/Marketing Manager of LeeZu! I love [LeeZu!] and have been a huge fan for YEARS. I’m very interested in becoming a blogger and wish to know if there is any way to be considered.
Here are links to my most recent posts featuring [LeeZu!]:
Posts to the [LeeZu!] Flickr Group: http://www.flickr.com/groups/leezubaxterdesigns/pool/24254368@N08/
I’ve been a blogger over 5 years with my blog syndicated on over 6 different fashion feeds. My work has been highlighted on the Second Life Homepage and in top SL Magazines. Thank you for any consideration!
Best, Vixie Rayna
love&fashion Blog: http://www.vixierayna.blogspot.com/
Now this is just an example and by no means a guarantee that you will be accepted as an official blogger. At the end of the day it’s best to be kind and informative while hoping for the best. Not every person is a good fit, and it’s important to respect their decision. If they say, “thank you for your interest but our blogger list is closed.” Then respect that and ask to be considered when they do open. Pestering them is a sure-fire way to never be included.
Other important points: 1. While everyone may die to be an official blogger for the Chanel of SL, the fact is they probably receive 100 times the requests of others. Maybe think about requesting to blog for a lesser-known brand that’s equally fabulous. 2. Check out links from [SL] Blogger Support listing designers/events who are actually recruiting people! Katya and team are ALWAYS keeping this list up-to-date and active. Check the Designers Looking for Bloggers page.
I’ll close with what’s always worked best for me. Simply put, I share my LOVE of fashion in SL. By taking the time to focus on what I LOVE, I’m able to convey my appreciation for the work of the designer. If you truly love something, you’ll buy it and support the creator. Being asked to be an official blogger is just the cherry on top of the already awesome sundae!
Be safe out there my little bloggers!