87% of Second Life Blogs are about fashion while many niches still exist
I’ve charted our most recent Blogging Second Life statistics and can share that 86.8% focus on Second Life fashion. The total number of blogs in the list are 1,680, and here’s how the chart breaks down:
Long-term readers of this website may recall seeing similar numbers in March 2015, which showed similar proportions. At that time, nearly 87% of Second Life blogs in our database were about fashion, with 1,308 blogs listed at the time.
Here’s the data as a table:
| Category | Counts | n=1,680 |
| 1 – Fashion | 1458 | 86.8% |
| 1 – Editorial | 49 | 2.9% |
| 1 – Travel | 37 | 2.2% |
| 1 – Roleplay | 30 | 1.8% |
| 1 – Variety | 30 | 1.8% |
| 1 – Home & Garden | 29 | 1.7% |
| 1 – Arts & Entertainment | 19 | 1.1% |
| 1 – News | 12 | 0.7% |
| 1 – Current Events | 7 | 0.4% |
| 1 – Business | 5 | 0.3% |
| 1 – Directory | 4 | 0.2% |
Breaking fashion blogs further down, we now have more Second Life fashion bloggers focusing on women’s clothing than my earlier stats showed:
In our statistics from March, only 66% of fashion blogs were about women’s fashion. Blogs about men’s fashion however have increased in proportion since last March, growing from 8% to 10.5%. Clearly, there are many areas that remain under-represented in the segments above, which may be open to niching.
I thought I’d also share some insight into the proportions of store categories we have in our database (n=1,880):
Clearly, more variability exists in Second Life stores than does in Second Life blogs, with stores that label themselves “apparel” representing 53.2% of the pie. This table is here:
| Category | Count | n=1,880 |
| 1 – Apparel | 1001 | 53.2% |
| 1 – Avatar Accessories | 264 | 14.0% |
| 1 – Home & Garden | 217 | 11.5% |
| 1 – Avatar Components | 209 | 11.1% |
| 1 – Animations | 55 | 2.9% |
| 1 – Building and Object Components | 36 | 1.9% |
| 1 – Buildings and Other Structures | 36 | 1.9% |
| 1 – Animals | 11 | 0.6% |
| 1 – Complete Avatars | 11 | 0.6% |
| 1 – Gadgets | 7 | 0.4% |
| 1 – Art | 6 | 0.3% |
| 1 – Breedables | 6 | 0.3% |
| 1 – Recreation and Entertainment | 6 | 0.3% |
| 1 – Celebrations | 4 | 0.2% |
| 1 – Gestures | 4 | 0.2% |
| 1 – Scripts | 4 | 0.2% |
| 1 – Weapons | 3 | 0.2% |
This data reveals that there may be opportunities to niche in categories where fewer advertising blogs focus, namely: avatar accessories, home & garden, avatar components, animations, and buildings.
Of course, if you have no interest in using your blog to promote Second Life products, there are plenty of niche opportunities still available for those who wish to go into areas other than fashion.
If you’re not yet listed on the Blogging Second Life database, please do so here to be included in this data.
SL Blogger Support 
Awesome. Thanks for this!
You’re most welcome, Sorchiee.
I think you missed niche called UNICORNS. Do something about that, haha 🙂
Great article, btw.
That would be under breedables, obviously. 😉
It is not cool – you have response to everything and my unicornish mind cannot take it – I will need another dose of sparkles and a new horns. 😀
🙂 mine is a bit eclectic!!
I’d call you an arts & entertainment blog. Have you registered by the way? What did you categorise yourself as?
no I haven’t but I will!! Thanks for defining the category!
Thank you for the statistics. It would be interesting to know about the motivations, how it came to this. Why so many people focus on the appearance of the avatars instead on the wide range of SLife itself. Has it something to do with the increasing lag that we prefer a static slife? Does second life teach us narcissism, becoming avatar modellers? Is it a result of a general disappointment of the ‘rest of second life’? Is there a historical logic that it came to this or a ‘free choice’? etc etc.
thinks
Yany
That’s a great question and worthy of a blog post of its own! I’m personally not a fashion blogger, but I spend a lot of time and money on making myself look nice. I just prefer to write about different things, still, I might ask some bloggers in the group to respond to it.